Tony Currie

Experience Design

    • THE NEW LAND ROVER DEFENDER VR EXPERIENCE WITH BEAR GRYLLS

      An adrenaline-fuelled virtual reality 4D experience to mark the launch of the new Land Rover Defender. It enables players to travel to the far reaches of the globe and train as an aerial photographer on Land Rover’s ‘Special Operations’ media team, where they compete with other users to capture the perfect photo of the most capable SUV in action.

      Six pods were designed for the Frankfurt Auto Show with an interactive queue hidden behind.

    • JAGUAR CATWALK

      A world first machine learning AI feline jaguar, responding and reacting in real-time to visitors at the Paris Auto Show telling the story of Adaptive Dynamics technology in Jaguar vehicles.

    • Formula E Social VR Experience

      Jaguar’s decision to return to racing came with both a confident new creative positioning, Jaguar Electrifies, and a new championship partner, Formula E. Their challenge was to utilise high profile opportunities at global motor shows, to bring Jaguar Electrifies to life, in the most exhilarating and tech-forward way. The result? The creation of a first of its kind, Formula E inspired, social VR experience.

    • OTHER PROJECTS FROM DAYS GONE BY

      An assortment of work/fun from over 20 years of creating and producing award winning experiences.

    • IT'S GOOD TO TALK!

      To connect with me, feel free to reach out below.

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